Lettering

We really like the lettering on this recent invite we printed, designed by Liz DeMartino. The block of green with the type reversed out makes great use of white as a third "color". Letterpress inks are transparent based, so white ink never looks crisp or truly opaque. Using the white of the paper stock to achieve a white image is an excellent use of the letterpress process.

We also love the vintage valentine feel of these, with the heart and arrow and dense, cool green and orange inks.

Spring le Fever

New cards on etsy.

Holiday Holiday

New holiday cards are in the etsy shop...

Mele Kalikimaka!

Hapa | Hale featured our Hot Holiday card. Along with other charming and seaside seasons' greetings.

Available at vertallee.etsy.com

Rare Feature

Nice feature in Rare Magazine. Very noir - like if Morrissey had observed our space. Quite appropriate. And, proof that Brad is why we moved to Austin.

(photo by Jake Holt)

E.A.S.T

We are #83 on the East Austin Studio Tour this weekend and next. Tour runs 11/14 - 22 and we'll be open both weekends. If you're in Austin, stop by..

www.eastaustinstudiotour.com

Letterpress + Offset

This job is a fine example of using letterpress in combination with another print medium better suited to the task - in this case, printing a large solid. Designed by Christian from locals The Decoder Ring for the delicious sounding Maine farm/farmers' collective Farmers Fare.



The large color blocks were offset printed and we followed up with black letterpress. Letterpress generally does not produce great results with large solids - especially on a platen press (such as the Heidelberg) because the platen, or location of the paper, is raised with force to the plate and this force creates the impression. Full, crisp coverage on a large solid requires lots of force per square inch of the solid (I know there is a math problem in here) and there is only so much force possible within 15 square inches (size of the platen). Plus we love the rough edges of the bright solids, it looks a lot like a screen print and nicely complements the block font and handmade, sustainable qualities of the Fare itself. A great design complete with appropriate and excellent production.