Holiday Holiday

New holiday cards are in the etsy shop...

Mele Kalikimaka!

Hapa | Hale featured our Hot Holiday card. Along with other charming and seaside seasons' greetings.

Available at vertallee.etsy.com

Rare Feature

Nice feature in Rare Magazine. Very noir - like if Morrissey had observed our space. Quite appropriate. And, proof that Brad is why we moved to Austin.

(photo by Jake Holt)

E.A.S.T

We are #83 on the East Austin Studio Tour this weekend and next. Tour runs 11/14 - 22 and we'll be open both weekends. If you're in Austin, stop by..

www.eastaustinstudiotour.com

Letterpress + Offset

This job is a fine example of using letterpress in combination with another print medium better suited to the task - in this case, printing a large solid. Designed by Christian from locals The Decoder Ring for the delicious sounding Maine farm/farmers' collective Farmers Fare.



The large color blocks were offset printed and we followed up with black letterpress. Letterpress generally does not produce great results with large solids - especially on a platen press (such as the Heidelberg) because the platen, or location of the paper, is raised with force to the plate and this force creates the impression. Full, crisp coverage on a large solid requires lots of force per square inch of the solid (I know there is a math problem in here) and there is only so much force possible within 15 square inches (size of the platen). Plus we love the rough edges of the bright solids, it looks a lot like a screen print and nicely complements the block font and handmade, sustainable qualities of the Fare itself. A great design complete with appropriate and excellent production.

Letterpress Business

We recently launched our new business card/calling card venture - 3 paper options, your (letterpress compatible) design and very competitive pricing. Turnaround is between 2-3 weeks - we will confirm a deadline for your project when the order is placed.

Contact us to place an order or with any questions.

More Metal

Delivered last week - the Challenge proof press. Good for large sheets and big coverage. And very user friendly - we're devising a digital letterpress class to be offered in the next few months. Stay tuned...

Letterpress + Screen Print

New Orleans-inspired: wrought iron, French gardens, humid nights, bees, feathers and deep pink air. The layering textures of gold and pink screen prints with black letterpress.

09

Happy New Year!
We're working on lots of print projects this year, and we hope to work with you, too...



A sketch of something new.. 09 promises many new things to come. Stay tuned.